About Shoot First

We are two creatives at Huge Brooklyn who believe in creating. We believe in burning midnight oil for work we believe in and that the best way to do something is to stop talking about it and do it. 
Our heritage is in digital. We met at Razorfish SF then went to DraftFCB SF before making the move to Saatchi NY and finally arriving at Huge. And no matter where we go, we are always driven by the idea.  
Driven until the work is right.  Driven to make, not without thinking, but to follow our instincts and to never fear failure.  Because speed is everything when you want to do something that has never been done before.  
We are Juan and Dave, and we Shoot First.

Juan Leguizamon

Juan received his design degree from the California College of Arts in San Francisco.  His career started as an Art Director at Razorfish before moving to Draft FCB, both in San Francisco, and his latest move was to New York at Saatchi & Saatchi.  Juan’s background is in illustration and design, and he’s been recognized for his work by various organizations: American Association of Advertising Agencies, Art Director’s Club 87th Annual Awards, Adobe Design Achievement Awards, Communication Arts, Print Magazine, SFMOMA and  HOW International Design Annual Outstanding Achievement Winner.  He also has experience working in film, and has received the following awards: Adobe Reel Idea Studio - Slamdance and Sundance Film Festival (second best short film documentary), Typophile Film Festival - (best typographic film), Adobe Reel Idea Studio - Cannes Film Festival (prestigious film documentary) and others.

Juan spends his free time illustrating, where his work has been featured in publications such as WIRED Magazine, San Francisco Magazine, Society of Illustrators - Illustrators 51 Annual, and others.


Dave Gordon

Dave is a copywriter living in New York. He also likes writing in the third person.  Before becoming a copywriter, he worked as a planner at Cramer-Krasselt. As a copywriter, Dave worked at Razorfish and DraftFCB in San Francisco and has recently moved to Saatchi & Saatchi NY.  Dave has degrees in Philosophy and Creative Writing from the University of Arizona and studied Copywriting at Miami Ad School which gave him the ability to study at CP+B in Boulder and Saatchi & Saatchi London.  Aside from various advertising awards (SF Addy, Future Lions, Young Guns), he also won the Fred N. Scott Award for Fiction Writing in 2005.  He has experiences working for a variety of brands: Intel, Best Buy, Mattel, Microsoft, Electronic Arts, Air New Zealand, Procter & Gamble (Iams, Luvs, Head & Shoulders), General Mills (Fiber One, Cheerios, Honey Nut Cheerios).  He has two years of teaching experience at Miami Ad School. Classes taught: Scriptwriting and Concepting.


Check out more of his work here:


Check out more of his work here: